![]() ![]() The current trouble between AMC and Universal comes at a tense time for AMC, during a month when the theater chain giant has been threatened with the prospect of bankruptcy. Related: The Irishman: Netflix's Short Theatrical Run Labelled 'A Disgrace' When Netflix attempted to negotiate a theatrical release window of just 45 days for Martin Scorsese's The Irishman last year, AMC and Cineplex instead opted not to show the movie at all. Theater chains are very protective of theatrical release windows, which are traditionally a minimum of 90 days. A crucial factor in that battle is exclusivity when Avengers: Endgame was released in theaters, that was the only place the movie could be seen until its home video release a little over three months later. With the rise of video streaming services and other entertainment options, movie theaters are facing an ongoing battle to continue attracting audiences. ![]()
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